Demand Policy

Ensuring Quality and Safety in Every Ad Placement

At AirItLive, we are committed to maintaining the highest standards of quality, transparency, and safety in all our advertising practices. Our Demand Policy outlines our approach to working with demand partners, ensuring that the ads displayed across our network meet stringent guidelines for quality and compliance. This policy is designed to protect our publisher partners, their audiences, and maintain a safe and effective advertising ecosystem.

Our Commitment to Quality

• Premium Demand Partners: We work exclusively with top-tier demand partners to ensure that the ads displayed on your platforms are of the highest quality. Our network of premium demand partners includes leading brands and agencies who adhere to strict standards for content quality and relevance.
• Brand Safety: Protecting your brand and your audience is our top priority. We implement robust brand safety measures to ensure that all advertisements are aligned with your brand values and meet industry standards for content safety.
• Invalid Traffic (IVT) Protection: We are committed to providing a fraud-free advertising environment. Our advanced detection tools and algorithms actively monitor for invalid traffic (IVT) to protect your ad inventory from fraudulent activities and ensure that every impression is genuine and valuable.

Ad Quality Standards

To ensure the highest level of quality and compliance, all ads served through AirItLive must adhere to the following standards:

• Relevance and Accuracy: Ads must be relevant to the audience and accurately represent the product or service being promoted. Misleading or false advertisements are strictly prohibited.
• Content Guidelines: Ads must comply with all applicable laws, regulations, and industry standards. This includes avoiding prohibited content such as hate speech, violence, adult content, or any other material deemed inappropriate or harmful.
• Technical Specifications: Ads must meet our technical specifications for size, format, and functionality to ensure optimal performance across all platforms and devices.

Ad Review and Approval Process

All ads are subject to a rigorous review and approval process to ensure compliance with our quality standards:

• Initial Review: Ads are initially reviewed by our automated systems to check for compliance with our content and technical guidelines.
• Manual Verification: A secondary, manual review is conducted by our expert ad ops team to ensure that all ads meet our strict standards for quality and safety.
• Ongoing Monitoring: Even after approval, ads are continuously monitored to ensure ongoing compliance. Any ads found to be in violation of our policies will be immediately removed.

Partner Responsibilities

We expect our demand partners to adhere to the highest ethical standards and comply with all applicable laws and regulations. By partnering with AirItLive, demand partners agree to:

• Adhere to Our Standards: Comply with all AirItLive policies, including our Demand Policy, Brand Safety Policy, and IVT Protection Measures.
• Provide Accurate Information: Ensure all ads and related content provide accurate, truthful information and are not misleading in any way.
• Respect User Privacy: Adhere to all applicable privacy laws and regulations, including GDPR, CCPA, and other relevant standards, ensuring user data is handled with care and respect.

Transparency and Reporting

We believe in transparency and accountability. Our integrated revenue reporting and forecasting tools provide publishers with real-time data and insights into their ad performance. Demand partners also receive regular reports detailing ad placements, performance metrics, and compliance status to ensure a clear understanding of campaign results.

Non-Compliance and Enforcement

Any demand partner found to be in violation of our Demand Policy will be subject to corrective actions, which may include:

• Immediate Removal: Ads that do not comply with our standards will be immediately removed from our network.
• Suspension or Termination: Persistent violations may result in the suspension or termination of the partnership.
• Financial Penalties: In cases of serious or repeated non-compliance, financial penalties may be imposed in accordance with our terms and conditions.

Contact Us

If you have any questions about our Demand Policy or need further clarification, please contact our support team:
Email: support@airitlive.com

AirItLive – Committed to Quality and Safety

At AirItLive, we are dedicated to maintaining a safe, transparent, and high-quality advertising environment. We value our partnerships with publishers and demand partners alike and are committed to fostering a marketplace that benefits everyone. Thank you for choosing AirItLive as your ad monetization partner.