Marketplace Quality Policy

Ensuring a High-Quality, Trustworthy Advertising Environment

At AirItLive, we are committed to creating a high-quality, transparent, and trustworthy marketplace for both publishers and advertisers. Our Marketplace Quality Policy outlines the standards and practices we enforce to maintain the integrity, safety, and effectiveness of our advertising ecosystem. We believe that a quality marketplace benefits all stakeholders by driving better performance, fostering trust, and enhancing the overall user experience.

Our Quality Commitment

• High-Quality Inventory: We work exclusively with publishers who maintain high standards for content and user engagement. This ensures that all ad placements occur within a premium, brand-safe environment that drives optimal performance for advertisers.
• Premium Demand Partners: We collaborate with leading demand partners, including top-tier brands and agencies, to ensure that the ads served on our network meet strict quality and relevance standards. This partnership strategy helps deliver ads that resonate with audiences while maintaining a high level of integrity.
• Brand Safety and Suitability: Protecting brands and their reputations is a top priority for us. We employ advanced brand safety technologies and practices to ensure that ads are displayed in appropriate contexts that align with brand values and industry standards.
• Ad Fraud Prevention: We are committed to maintaining a clean, fraud-free marketplace. Our advanced fraud detection systems actively monitor for invalid traffic (IVT) and other forms of ad fraud, ensuring that every impression is genuine and valuable.

Marketplace Standards and Practices

• Strict Content Guidelines: All publishers and demand partners must adhere to our strict content guidelines, which prohibit offensive, misleading, or harmful content. We review and approve all content and ads to ensure compliance with our quality standards.
• Real-Time Monitoring and Compliance: We utilize state-of-the-art monitoring tools and technologies to continuously assess ad quality, traffic sources, and placement environments. This helps ensure ongoing compliance with our marketplace standards.
• Transparent Reporting: We believe in transparency and accountability. Our integrated reporting tools provide real-time data on ad performance, traffic quality, and revenue, giving both publishers and advertisers full visibility into their campaigns and inventory.
• User Experience Focus: We prioritize the user experience in all ad placements and strategies. Ads must be relevant, non-intrusive, and add value to the user’s experience. We work closely with publishers to optimize ad placements and formats to enhance engagement without compromising content quality.

Quality Assurance Processes

• Pre-Approval Checks: All ads and content are subject to a comprehensive pre-approval process that includes both automated and manual reviews. This process ensures compliance with our content and technical standards before any ad goes live.
• Continuous Quality Monitoring: Our technology continuously monitors all ad placements and traffic sources to detect any potential issues, including ad fraud, non-compliance, or performance anomalies.
• Regular Audits: We conduct regular audits of our marketplace to identify and address any areas of concern. These audits help us maintain a high standard of quality and identify opportunities for further improvement.
• Feedback Loop: We maintain an open feedback loop with our publishers and advertisers, encouraging them to report any issues or concerns. This collaborative approach helps us quickly address any potential problems and maintain the integrity of our marketplace.

Consequences of Non-Compliance

To protect the quality and integrity of our marketplace, we enforce strict consequences for non-compliance:

• Warning and Rectification: Partners found in violation of our quality standards will receive a warning and be required to rectify the issue within a specified timeframe.
• Suspension of Access: Persistent non-compliance or serious breaches of our policies may result in the temporary suspension of access to our marketplace.
• Termination of Partnership: In cases of severe or repeated non-compliance, we reserve the right to terminate the partnership and remove the offending party from our network.

Partnering for Success

At AirItLive, we believe that maintaining a high-quality marketplace is key to building trust and driving success for all stakeholders. We are committed to working closely with our publishers and demand partners to uphold these standards and deliver an exceptional advertising experience.

Contact Us

If you have any questions about our Marketplace Quality Policy or need further clarification, please do not hesitate to contact us:
Email: quality@airitlive.com

AirItLive – Committed to Marketplace Excellence

We are dedicated to fostering a high-quality, transparent, and effective advertising marketplace. Thank you for partnering with AirItLive and for your commitment to maintaining the integrity and quality of our advertising ecosystem.